BRANDING

TAXPAYERS' ALLIANCE

We rebranded the existing logo and modernised the name of the organisation.

A brand redesign was an integral part of simplifying the previously complicated logo, creating a cleaner design with a more modern feel, simplifying the longer 'The TaxPayers' Alliance' to just TaxPayers' Alliance, and removing the TPA element, so reducing any confusion over its name.

The new look makes it easier to use on many background applications, especially for print and social media.